“It’s business,
it’s not personal!”

Technology can help our efficiency.
But when we overuse technology – it fails us.

Over the past decade, businesses started relying on technology and AI
to interact with their customers. While this improved efficiency, the
barriers between people are bad for business. Customer satisfaction —
and conversions — lagged. People crave human connection.

Howtank gives brands a human face and the ability to connect
with their customers about their shared passions.

“It’s business,
it’s not personal!”

Technology can help our efficiency.
But when we overuse technology – it fails us.

Over the past decade, businesses started relying on technology and AI
to interact with their customers. While this improved efficiency, the
barriers between people are bad for business. Customer satisfaction —
and conversions — lagged. People crave human connection.

Howtank gives brands a human face and the ability to connect
with their customers about their shared passions.

Our clients’ increased successes prove every day that

business is truly always personal.

Our Howtank community has driven a significant increase in customer engagement. Our customers now identify more with our brand and find the experience delightful. This is beyond brand preference.

Thibault Caron

Sarenza

I needed advice about a pair of shoes. I talked to a member and loved the concept.

Camille

France Loisirs community

On Howtank, I feel like I’m really making a difference and find it really rewarding.

Laura

Auchan community member

Chat works on the same principle as carpooling: people want to help each other and be together. It builds a real bond of trust.

Frédéric Mazzella

Cofounder, BlaBlaCar

We believe…

Tech

should delight
its users

Much technology used by brands today is there to track their customers. Their apps, site, and social media exist to leverage the consumers’ data.

All this is done to the customer, not with the customer.

Technology can do better by bringing joy and helping brands and their customers.

We built our solution with the main goal of delighting people through conversation.

Words

should have
a meaning

Many software companies love using meaningless mumbo-jumbo: seamless integration; maximizing revenue; it’s only the beginning; the sky’s the limit…

We believe words have meaning and choose ours carefully. We don’t make outlandish promises. We focus on communicating in a way that makes sense. We leave the use of fancy jargon to those who love them.

Kindness

is humanity’s
greatest strength

We believe in the good of people – yet we do not call ourselves naive. A bit idealistic? Perhaps.

Howtank facilitates people helping each other, showing empathy, and creating bonds.

We want more humanity in the digital space. We don’t want more digital intrusion into our human space.

Humans of Howtank

Manon

Product Owner

“We see business as a “human to human” relationship, not a “human to customer service” relationship. Customers and brands get to know each other and exchange views in a very personal way (without corporate jargon), thus enriching each other.”

Ardavan

CEO

“Our mission is to bring back the magic in being authentic, kind, helpful, and considerate, and in building actual human relationships, instead of sticking to antiquated commercial relationships.”

Emeric

Co-founder & CPO

“My mission is creating and improving our new, useful, positive, and enjoyable channel for human relationships. To enable interactions between individuals everywhere, in real-time, at any moment, about any subject.”

Alecsandru

Senior Developer

“Our mission is to create connections and reinvent communication channels between client and business with our creative and innovative product.”

Christian

DevOps engineer

“My objective is to constantly improve Howtank’s technical foundation so it can be personalized by each user so everyone can enjoy interacting with one another discovering common interests.”

Jean Paul

Co-founder & CPO

“In our era where everything tends to be robotic, we can each contribute to the other through openness and sharing. With the help of Howtank’s digital tool, our relationships become more human.”

Connect with your users. Focus on sharing and personal support.
Authentic real-time conversation gives your company a friendly and helpful atmosphere.

“Welcome back, humans!”

We would love to hear from you!